There is probably no one in the golf industry who doesn't know the Lotus Valley Golf
Resort, which is a highly private and standard course, 18 holes, par 72, distance 7,015 yards. It is a course that travels from Bangkok. Quite convenient It's only an hour and a half drive away. You will find a golf course that is separated from the city atmosphere. It creates a calm, not chaotic atmosphere.
In addition to the golf course, Lotus Valley Golf Resort also provides other services as a golf clubfor golfers who plan to play golf while relaxing whether staying at a hotel (Sappaya Hotel), eating at a restaurant, etc.
Fragmented Software?
Before Lotus Valley Golf Resort chose to use CiMSO GOLFmanager , Lotus Valley Golf Resort used a system or software to manage a golf course, separate from the restaurant system and hotel systems which uses separate systems/software Generally called using fragmented software
The use of fragmented software is common for organizations that are just starting out. For example, if you are starting a golf course business where there is a small restaurant on the golf course, you are probably looking for a good golf course software that helps with booking rounds, issuing tickets (Tee booking) and the billing system in Proshop, which should be a good POS system that can be managed. But when your field starts to get bigger, you need to serve the best to your customers with other services such as hotels, restaurants, fitness centers, spas, or even clubs and events. If you choose to purchase software to use with each service you have, it will make the management service difficult and there are things that you must recognize:
1.Employee performance
Of course, business owners naturally want their employees to be able to work with maximum efficiency. Choosing a good, interconnected system is essential for providing crucial support for employee work and is the core of the operation.
If employees cannot work efficiently due to outdated software systems they use, errors in the workplace will increase, wasting time and yielding no productivity. Just imagine your employees having to wait for data from a restaurant to input into the accounting system in order to generate full tax invoices for customers. Not only is this time-consuming and prone to errors, but it is also inefficient when compared to using a system that can automatically exchange data in real-time and generate invoices in just a few clicks.
2. Lack of real-time visibility
Choosing fragmented software with multiple databases, obtaining complete data from every department can be very time-consuming. Many parts of the organization may not be able to access the data they need at all, be it financial, sales, or marketing reports and statistics. These reports are crucial for assessing the business's status, and managers require this vital data for analysis. Opting for fragmented software can potentially harm long-term business growth.
3. Complexity and high cost of system integration
Many organizations opt not to alter their employees' workflow and, instead, choose to hire programmers to develop software that bridges the gap within their fragmented software systems, enabling smooth collaboration between all departments, commonly referred to as an "Interface." However, it's essential to note that, in the long run, selecting these interfaces often comes with high initial costs and maintenance expenses. Interfaces tend to be error-prone and have limitations, which may hinder future growth.
4. Impact on customer growth
The goal of doing business is to retain existing customers, acquire new customers, and impact the organization's revenue positively. In this context, a Customer Data Platform (CDP) is crucial in helping you analyze data for targeted marketing and then transitioning to Customer Relationship Management (CRM). A good CDP and CRM system should ideally be integrated with the systems you use for customer service.
Lotus Valley Golf Resort switches to Integrated Software
When the operations and information of hotels, golf courses, and restaurants are not linked, the Lotus Valley Golf Resort teamhas a need for a single system that can effectively manage the entire organization. Data from this single system allows the team to access efficient, real-time information, enabling effective marketing analysis. This, in turn, facilitates faster organizational growth and expansion, with reduced errors by employees. Business owners can also access real-time information at every step of the operation. The single system chosen by Lotus Valley Golf Resort is CiMSO GOLFmanager.
GOLFmanager is an Integrated Software Suite, a set of programs designed to work together, facilitating real-time and automatic communication of information across different departments in your organization. This comprehensive software package includes Customer Relationship Management (CRM), sales management, order entry, inventory management, procurement, invoicing, financial functions, and various other features, all integrated within a single system. While this may involve a higher initial investment and slightly more complex implementation processes, it's a highly valuable long-term investment.
Get to know CiMSO GOLFmanager
CiMSO GOLFmanager is one of the world's leading golf course management software solutions, used by many top golf courses. This solution covers every aspect of golf course management, from membership management, clubhouses, CRM (Customer Relationship Management), loyalty programs, and pro-shop operations to restaurant and hotel management.
The CiMSO Golf Software program can manage both front office and back office operations, offering the following systems:
- Membership system (CLUBmanager – Member & Loyalty Program)
- Course booking system, caddy and golf cart service (T-Booking)
- Tee Time Booking and Management (Tee Grid)
- Green Fee Coupon Sales (Green Fee)
- Accounting system (BACKoffice – Accounting & Financial System)
- Inventory management system – INVENTORYmanager
For more detailed information on the capabilities of the CiMSO GOLFmanager system, you can refer to the specific article < What is a Golf Course Management System? >
The benefits of using the GOLFmanager system include:
1. Efficient Membership Registration: The membership registration department can work quickly and efficiently, reducing delays in the registration process.
2. Reduced Employee Errors: Minimizes errors at every step of the operation, improving overall accuracy.
3. Convenience for Customers: Offers online course booking linked to the golf course's website, providing added convenience for customers.
4. Cost Savings: Reduces the need to hire redundant staff by streamlining operations. It also increases revenue through loyalty programs, promotions, and group ticket sales.
5. Integrated Accounting and Procurement: A centralized accounting and procurement system helps reduce redundancy, delays, and unnecessary hiring, ultimately saving on expenses.
6. Hotel Room Reservation Integration: It can be integrated with hotel room reservation systems if the golf course offers hotel accommodations.
7. Restaurant Management Integration: It can be linked with restaurant and bar management systems if these services are provided, making it easier to search and verify information.
8. Efficient Workflow: Helps distribute work into distinct segments, reducing duplication and promoting efficient collaboration among team members.
These advantages demonstrate how the GOLFmanager system enhances efficiency, accuracy, and convenience in golf course management while reducing operational costs.
In addition to presenting the full range of operational management capabilities, CiMSO also offers highly efficient marketing data-related reporting functions. These functions empower you to drive customer acquisition and make informed business decisions using data from the system. For more information, you can explore the article titled < Get to know the Customer Data Platform (CDP) that every business must have! >
If you require a consultant system and an ERP system for hospitality businesses (golf software, hotel management software, resort management software, event management software, restaurant, F&B and Central Kitchen Management Software, spa software, wholesale retail management, franchise management, and other service businesses)
Feel free to contact CiMSO ERP Software for a short demo (free, via online) at 02-1296312 or marketingth@cimso.com
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About CiMSO:
CiMSO, is a fully integrated ERP Software for Hospitality & Business Management for...
Lodging – Hotels, Resorts, Lodges, Game Reserves, Apartments
Hospitality – Restaurants, Bars, Clubs, Event Venues
Real Estate – Title Register, Leasing, Timeshare
Retail & Wholesale – Supermarkets, Retail Shops, Trading Stores
Services – Golf Clubs, SPA’s, Hydro’s, Recreational Activities
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For more information or free demo, please feel free to contact us:
E: marketingth@cimso.com
T: +66 2 129 6312,
LINE: @cimsothai
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